Autunno

Implicit techniques measure psychological attributes (e.g., attitudes, stereotypes, self-esteem, etc.) without requiring participants to report a subjective assessment of these attributes. The purpose of the course is to introduce the student to the main implicit techniques for the study of cognition and behavior. For example, the Implicit-Association Test (IAT) is a tool based on response latencies, which implicitly investigate the mental association between concepts. The IAT is widely used in psychology research, especially in social and cognitive psychology, but it also has numerous practical applications, for example, in marketing. The course aims to provide the student with:
i) the basic knowledge for the implementation of research paradigms based on implicit measures;
ii) the basic knowledge for the use of softwares that allow the implementation of implicit techniques;
iii) knowledge of the main fields of application of implicit techniques